About Travis
Travis is the CEO and founder of HBCU All-Stars LLC, an Atlanta-based, Black-owned sports marketing, events, media, and television production company committed to elevating HBCU basketball on national and global stages. A
former NCAA Division I & II head men’s basketball coach at two esteemed HBCUs, Tennessee State and Fort Valley State, Williams spent over 27 years developing championship programs, mentoring athletes, and shaping future leaders. His coaching, athletics, sports marketing, events, and media legacy includes more than 350 – 400 players who have advanced to professional careers in the NBA, G-League, and international leagues.
HBCU All-Star Game: A Premier Showcase for HBCU Talent
Williams founded HBCU All-Stars LLC in 2019 to provide Exposure, Access, Recognition, Opportunities, Resources,
and Results (E.A.R. & O.R.R.) for the proud, prestigious, and tradition rich HBCUs, hardworking, ambitious, deserving, and very talented students, student-athletes and brilliant coaches across the country.
His GOD-driven vision led to the launch of the first ever HBCU All-Star Game during the 40+ history of the Men’s NCAA Final Four Tournament Championship, a nationally televised event on CBS Sports, CW Sports, and streamed on Paramount+, NBC Universal, and Peacock. This national event during College Basketball’s Biggest Weekend debuted during the 2022 Final Four weekend in New Orleans, and in 2025 hosted the first ever women’s HBCU All-Star Game in epic doubleheader, and now celebrating 5th Year Anniversary in Indianapolis in April 2026.
As the centerpiece of the five-day HBCU All-Star Game & Experience, the game showcases the nation’s top HBCU talent. Williams work with HBCU All-Stars addresses a notable gap while creating a national platform around the HBCU brand and culture, amplifying Black college excellence in athletics, bands, cheerleaders, dance team, College admissions Fair, Legacy court dedication, welcome
reception, awards ceremony, cap & gowns donation to graduating high school seniors, and community engagement to the host city. The event has become a direct pipeline for HBCU athletes, who receive less national media and market exposure and with over 70% of its alums advancing to professional basketball.
ATL Has Something to Say HBCU All-Stars Challenge is a premier Black college basketball sports event Williams successfully launched “ATL Has Something to Say HBCU All-Stars Challenge in November 2022 to focus on the best HBCUs and metro ATL high school teams, students, student-athletes, and coaches across the country and in the great city of Atlanta and Fulton County. Williams mission-
driven vision is to highlight, showcase, and expose HBCUs, metro high school teams, students, student-athletes, coaches, administrators, parents, and alums and bring visibility to our prestigious and tradition rich HBCUs, brilliant coaches, and respective academics and athletics programs. He brings big-time recruiting, youth development, prestige, credibility, leadership, business, and entrepreneurship to his historic sporting events for some of the best HBCU and high school basketball coaches and students, and student-athletes representing MEAC, SWAC, CIAA, SIAC, Independent schools Tennessee State, Hampton, North Carolina A&T State Universities, and NAIA.
The ATL Has Something to Say HBCU All-Stars Challenge continues to magnifying community outreach and initiatives, financial commitment, resources, and love for HBCUs, prospective Atlanta Public Schools, Fulton County Schools students interested in attending HBCUs, current HBCU students, student-athletes, and academic scholarships, and celebrate Black History, Black Excellence, and Black Cultural Experiences. It is not just about basketball, and has the many HBCU cultural experiences surrounding the game for fans and supporters. There will be a HBCU All-Stars High School Battle of Bands Competition, Power of HBCU Sports Symposium, Welcome Reception, College Admissions Fair, and Student-Athlete
Empowerment Seminar for middle and high school students, and student-athletes, Community Outreach, Initiatives, Civil Rights Panel Discussion, Legacy Court Dedication, and much more. The ATL Has Something to Say HBCU All-Stars High School Challenge Game Day Experience Festival is big-time game atmosphere and includes live music, DJ’s, College Admissions & Scholarship Fair, Black Business vendors, battle of the bands, dance
and cheer competition, Divine 9, Greeks competition and stroll-offs, activities, games, and much more.
All road lead to Indianapolis for the fifth year anniversary HBCU All-Star Game Experience “Celebrating the Best in HBCU basketball during Final Four Weekend on Sunday, April 5, 2026 at Corteva Coliseum located at Indiana State Fairgrounds.Beyond the HBCU All-Star Game, Williams expanded the platform with key initiatives such as the HBCU All-Stars National NBA/WNBA Scouting Combines & Pro Day, Legacy Court Dedication, College Admissions & Scholarship Fairs, HBCU All-Stars Foundation awarding prospective high school students interested in attending HBCUs, and current HBCU students in need of financial assistance,
Social Justice & Civil Rights Panel Discussions, Community Awards, and the HBCU All-Stars Coaches Clinic, creating direct career pathways for HBCU players and coaches.
Expanding HBCU Basketball on a Global Stage Williams continues to push boundaries and create new opportunities for HBCU athletes. In 2024, he made history by launching the HBCU All-Stars International Tour, sending top alums to Quai 54 in Paris, the world’s largest streetball tournament, in partnership with Jordan Brand. This landmark initiative introduced HBCU talent to global audiences, reinforcing Williams’ commitment to expanding professional opportunities beyond the U.S. Celebrating Legacy & Impact
With an unwavering dedication to HBCU excellence, Williams is not just building sports events—he is shaping a movement that ensures HBCU athletes receive the local, regional, national, and global recognition they deserve on the biggest stages.
He resides in Atlanta, Georgia, with his wife, Kya Williams, the company’s CFO and Co-Founder, and their two
adorable children, Teagan and TJ, both 8th and 7th grade students at the Ron Clark Academy, and HBCU All-Stars Ambassadors.
Empowering Excellence. Celebrating Community, Philanthropy, and Inspiring the Future.
In 2025, Williams established the HBCU All-Stars Foundation, 501 (c)(3) non-profit organization is dedicated to advancing the legacy of Historically Black Colleges and Universities (HBCUs) by providing transformative scholarship opportunities for students. He believes in the power of education, cultural pride, and leadership to shape future leaders and inspire generations. He is making a difference in the lives of HBCU students every day. From
scholarships that break financial barriers to leadership programs that cultivate future changemakers, the HBCU All Stars Foundation is where potential meets opportunity. His mission is to celebrate, support, and elevate HBCU students by providing scholarships, mentorship, and resources that foster academic success, leadership development, and personal growth. HBCUs have been pillars of academic excellence and cultural empowerment for generations. The HBCU All Stars Foundation is committed to preserving this rich legacy while propelling students toward a future filled with opportunity, achievement, and pride. His HBCU All-Stars Foundation through local, regional, and national corporate partners has donated over $250,000 in scholarships to deserving high school students interested attending HBCUs and current HBCU students in need of financial assistance. Also, in
collaboration and partnership with CBS Sports, $300,000 was donated to the UNCF through his annual HBCU All-Star Games during Final Four Weekends in hosting cities of New Orleans, Houston, and Phoenix.
About Travis L. Williams Foundation & Patricia’s Blessed Closet The Travis L. Williams Foundation (TLWF) and Patricia’s Blessed Closet (PBC) is a 501 c-3 non-profit organizations founded in July 2020. They are headquartered in Atlanta and Tifton, Georgia. This is a GOD-driven vision of love for youth and families in need through philanthropy, community outreach, engagement, mentorship, exposure, academic scholarship opportunities, mental, physical, nutritional health awareness, academics,
athletics, financial assistance and resources. PBC was established in memory of Travis L. Williams deceased mother Patricia Ann Willians and through a life of service and purpose. The TLWF has touched countless lives and families through coaching, academics, athletics consulting and scholarships, ministry, food, clothing, shoes, furniture, books, toys, while devoting valuable time, money, and resources to provide for children and families in need in Tifton and Atlanta.
In July 2025, Cause of E.F.F.E.C.T., the Travis L. Williams Foundation (TLWF) and Patricia’s Blessed Closet (PBC) organization partnered to fight hunger and homelessness in their community. Together, they will provide food, clothing, and critical resources to those in need. The Cause of Effect Fitness, Travis L. Williams Foundation, and Patricia’s Blessed Closet, have amazing organizations that truly believe in giving back and serving the metropolitan Atlanta communities, surrounding areas, and the people.
The Travis L. Williams Foundation and Patricia’s Blessed Closet is a GOD-driven vision of love for youth and families in need through philanthropy, community outreach, engagement, mentorship, exposure, academic scholarship opportunities, mental, physical, nutritional health awareness, academics, athletics, financial assistance and resources. It is his sincere hope, pledge, honor, duty, and responsibility to continue helping people, making a difference in our communities, and impacting the world we live in with Cause of Effect Fitness. For the past five years, Williams has done that and more in memory of his deceased mother Patricia’s Blessed Closet and through a life of service and purpose through the eyes of GOD. He
has been using his gift from GOD through coaching, academics, and athletics consulting, ministry, and devoting valuable time, money, and resources to provide for children and families in need in Tifton and Atlanta with food, clothing, shoes, furniture, books, toys, academic scholarships, and will continue paying it forward.
Williams started also “Patricia Williams Scholarship Fund” in memory of his deceased mother providing financial and academic scholarships to graduating seniors from his alma mater Tift County High School and metro Atlanta High School students to assist them in college.
Williams loves his alma mater Tift County High School and truly committed and instrumental in fundraising, volunteerism, community service projects,
initiatives, basketball camps, clinics, and finds the necessary time, energy, and resources to give back to youth sports, basketball, baseball, flag
football, and so on.
He constantly gives back to the children in Atlanta, and surrounding metropolitan areas, and his hometown of Tifton, GA with free basketball camps and
clinics.